The Salad and Prepared Foods Business is an area in which further growth is anticipated, backed by such phenomena as the increase in working women and unmarried households and an increasing trend of home dining.
For cut vegetables, which are produced by Salad Club Co., Ltd., a joint venture established by Mitsubishi Corporation and Kewpie, we have created a production system that allows us to supply these products over an extensive area with a speedy supply system that is closely entwined with the community through the integration of processing and sales. The vegetable ingredient is promptly cooled after harvesting and managed at low temperature in a frozen and refrigerated state throughout transport, production and display. Kewpie has also taken steps to heighten the quality of the product such as selecting materials that have suitable oxygen permeability for the package.
As for prepared foods and salads, Kewpie takes advantage of its national production network to develop products finely in tune with diversity of preference in each region. While pursuing excellent taste and food safety, Kewpie works to enhance its menu-proposal capabilities with seasonal products to enable our customers over a broad spectrum of ages to enjoy a fun, healthy dietary system. The Company aims to expand profits through rationalization and product development with strong menu-proposal capabilities, based on promotion of adaptation to health needs, challenges in new fields and further improvement of productivity.