Kewpie Corporation is working diligently to deliver good taste and to kindness. While further fine-tuning those features that make us unique, we will help develop food cultures and promote sound health throughout the world.
Since the Company was established in 1919, Kewpie Corporation has continued with each passing era to develop its business based on an unwavering insistence that “good products begin with good ingredients.” As a company that handles food items, honesty and integrity are the hallmarks of our business mindset. Remembering that the world is fairer that anyone can imagine, we recognize that this founding spirit to “Act on Moral Principles,” “Strive for Originality and Ingenuity,” and “Look after Parent’s Well Being” is critical to efforts aimed at earning customers’ trust and ensuring an everlasting presence as a going concern.
From a product development perspective, we have continued to adopt the role of a pioneer and were the first company to introduce mayonnaise and dressings to the Japanese market. Adopting a customer-oriented approach, we have also incorporated a universal design concept into our development process. To provide products that are easier to use to as many people as possible, we have for example introduced products labels that are easy to both read and understand as a part of a host of ongoing improvements.
We believe that dining is a source of immense joy. Dining makes us feel the warmth of the people around us, generates a sense of gratitude and reinforces the ties between people. Through food, we will make every effort to promote sound health, and vigorously contribute to society through our business activities. Recognizing that the blessings of nature provide the underlying strengths of our endeavors, we will work diligently to secure a sustainable society for the next generation by ensuring the proper use of natural resources and protecting the environment.
Guided by its corporate message “love around the kitchen table,” Kewpie Corporation will continue to work diligently to deliver good taste and kindness. While further fine-tuning those features that make us unique, we will help develop food cultures and promote sound health throughout the world.